Choosing the right green marketing strategy

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<namePart>Meredith Ginsberg, Jill</namePart>
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<abstract>Green marketing has not fulfilled its initial promise, but companies can take a more effective approach if they realize that a one-size-fits-all strategy does not exits</abstract>
<note type="statement of responsibility">Jill Meredith Ginsberg, Paul N. Bloom</note>
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