Managing your media risk
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|---|---|---|---|
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| 001 | MAP20071507546 | ||
| 003 | MAP | ||
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| 040 | $aMAP$bspa | ||
| 084 | $a7 | ||
| 100 | 1 | $0MAPA20080160425$aDeMartine, Karen | |
| 245 | 1 | 0 | $aManaging your media risk$cKaren DeMartine |
| 520 | 8 | $aGiven the potential downside in dealing with the media, it is not surprising that few executives really look forward to dealing with the press. The possibility of saying something you will regret, being misquoted or simply sounding unintelligible are major reputation concerns. But like most of risks, this can ben managed with proper preparation | |
| 650 | 0 | 1 | $0MAPA20080546991$aEmpresas |
| 650 | 0 | 1 | $0MAPA20080591182$aGerencia de riesgos |
| 650 | 0 | 1 | $0MAPA20080607197$aMedios de comunicación |
| 650 | 0 | 1 | $0MAPA20080558130$aEntrevistas |
| 650 | 0 | 1 | $0MAPA20080536534$aERM |
| 650 | 1 | 1 | $0MAPA20080609788$aComunicación del riesgo |
| 740 | 0 | $aRisk management | |
| 773 | 0 | $tRisk management$dNew York$gVol.52, nº 9, September 2005 ; p. 41-43 |