Centro de Documentacion de Fundación MAPFRE - Making the most of corporate social responsability

MAP20090105706

Making the most of corporate social responsability / Tracey Keys, Thomas W. Malnight, and Kees van der Graaf

Sumario: For companies that see CSR as an opportunity to strengthen the business, the big challenge is execution. Smart partnering can provide a practical way forward

En: The McKinsey Quartely. - December 2009 ; 8 p

1. Responsabilidad social corporativa . 2. Estrategia empresarial . I. Malnight, Thomas W. . II. Graaf, Kees van der . III. McKinsey & Company . IV. Título.