MAP20140018727 Social media : behind the buzz Sumario: The social media buzz talk is getting tired, if not already stale. Some think it should be taken to the next level - beyond conversations and customer feedback - to social commerce. Can social media prove its commercial viability in the insurance industry? We weigh in with a few insurers on their views En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 07/04/2014 Número 4 - abril 2014
