L'Assurance au risque de la réputation

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<namePart>Lanne, Marie-Christine</namePart>
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<abstract displayLabel="Summary">Encore peu appréhendé par la profession, pour elle-même comme pour ses clients, le risque de réputation doit être désormais au cur des réflexions et des solutions de l'assurance. Les nouveaux comportements des clients et l'explosion d'Internet ne laissent plus le choix à la profession qui a tout à y gagner.</abstract>
<note type="statement of responsibility">Marie-Christine Lanne</note>
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<title>Risques : les cahiers de l'assurance</title>
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<publisher>Paris : FFSA, 1990-</publisher>
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<identifier type="issn">1152-9253</identifier>
<identifier type="local">MAP20077000789</identifier>
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<text>03/03/2014 Número 97 - marzo 2014 </text>
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