Búsqueda

Life insurance disruption : product management - a defensive aginst disruption

Recurso electrónico / Electronic resource
MAP20160036138
Sutton, Jenny
Life insurance disruption : product management - a defensive aginst disruption / Jenny Sutton
Sumario: Insurers require innovation in product design, development and management. This article discusses the fundamental shift that needs to take place in life insurance from tactical product development to strategic product management
En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 07/11/2016 Número 11 - noviembre 2016 , p. 76-77
1. Seguro de personas . 2. Seguro de vida . 3. Innovación disruptiva . 4. Gestión de procesos . 5. Planificación estratégica . I. Título.