Centro de Documentacion de Fundación MAPFRE - ls a single customer view taking off in insurance?

MAP20190004251

ls a single customer view taking off in insurance? / Gordon, Rachel

Sumario: The term 'single customer view' has been a buzzword for a number of years now, but how close it is to being a reality in insurance? With this in mind, Post, in association with Marklogic, held a roundtable to discuss the importance of SCV, and how to break down barriers to implement it

En: Insurance post. - London : Infopro Digital Insurance Information , 2016-2022. - 01/01/2019 Año 2019 Número 1 - enero , p. 24-27

1. Mercado de seguros . 2. Empresas de seguros . 3. Riesgos emergentes . 4. Orientación al cliente . 5. Nuevas tecnologías . 6. Transformación digital . 7. Estrategia empresarial . I. Título.