Centro de Documentacion de Fundación MAPFRE - When personalization turns intrusive

MAP20190021425

When personalization turns intrusive / Srivathsan Karanai Margan

6 p.

Sumario: Personalization, which is now a part of the corporate zeitgeist, is the culmination of several decades of customer-focused and -centric initiatives. Personalization and its associated term, customization, are not new, but rather old concepts that only a privileged class of customershigh-net-worth individualscould access. It turns out that notwithstanding net worth or any other categorization of their social standing, every customer has a deep desire of not being seen as a faceless, anonymous footfall count, but as someone special and treated accordingly

En: Contingencies : American Academy of Actuaries. - Washington : American Academy of Actuaries, 2019-2024. - 08/07/2019 Año 2019 - July-August , p. 10-17

1. Seguimiento del cliente . 2. Personalización de productos . 3. Internet de las cosas . 4. Conectividad . 5. Mercado de seguros . 6. Valoración de riesgos . 7. Intrusismo .