Centro de Documentacion de Fundación MAPFRE - 2022 Trends for insurance digital marketing : thought leadership

MAP20230003800

2022 Trends for insurance digital marketing : thought leadership. — Tokio [etc.] : NTT Data Company, 2022

38 p.

Chief Marketing Officers (CMO), the Company's Transformation Superhero -- How CMOs Can Address their Challenges;-- Align your CX with the Ecosystem; Go Smart Distribution; Focus on Efficiency and Simplification; Become an Insurance aaS Company; Be an AI-driven Company; Consider Talent and Culture Challenges -- Data-driven Marketing: the Era of MadTech -- Conclusion. — Sumario: The opportunities that technology offers to Marketing are increasing in an expeditious pace and CMOs must leverage their experience and emerging technologies to redefine the Marketing strategies of the future. In this white-paper we analyze the different challenges
CMOs face in the insurance industry and reflect on how the convergence between Marketing and Technology can help to position the CMO as the banner of the transformation of the company

1. Mercado de seguros . 2. Marketing digital . 3. Experiencia del cliente . 4. Chief Marketing Officer . 5. Tecnología . 6. Tendencias . 7. Automatización . 8. Directivos de empresas . I. NTT Data .