CMOs face in the insurance industry and reflect on how the convergence between Marketing and Technology can help to position the CMO as the banner of the transformation of the companyContiene: Chief Marketing Officers (CMO), the Company's Transformation Superhero -- How CMOs Can Address their Challenges;-- Align your CX with the Ecosystem; Go Smart Distribution; Focus on Efficiency and Simplification; Become an Insurance aaS Company; Be an AI-driven Company; Consider Talent and Culture Challenges -- Data-driven Marketing: the Era of MadTech -- ConclusionMateria / lugar / evento: Mercado de seguros Marketing digital Experiencia del cliente Chief Marketing Officer Tecnología Tendencias Automatización Directivos de empresas Otros autores: NTT Data
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