Strategy as simple rules
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| 001 | MAP20071501550 | ||
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| 040 | $aMAP$bspa | ||
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| 100 | 1 | $0MAPA20080317201$aEisenhardt, Kathleen M. | |
| 245 | 1 | 0 | $aStrategy as simple rules$cby Kathleen M. Eisenhardt and Donald N. Sull |
| 520 | 8 | $aWhat are the sources of competitive advantage in high-velocity markets? What does strategy mean in the new economy?The secret of companies like Yahoo! is strategy as simple rules. In traditional strategy, advantage comes from exploiting resources or stable market positions. In strategy as simple rules, by contrast, advantage comes from successfully seizing fleeting opportunities | |
| 650 | 1 | 1 | $0MAPA20080594312$aVentaja competitiva |
| 650 | 0 | 1 | $0MAPA20080584931$aEmpresas virtuales |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | 1 | 1 | $0MAPA20080547738$aInternet |
| 650 | $0MAPA20080595296$aComercio electrónico | ||
| 740 | 0 | $aHarvard Business Review | |
| 773 | 0 | $wMAP20077100345$gJanuary 2001 ; p. 107-116$tHarvard business review$dBoston |