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Telling tales

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<title>Telling tales</title>
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<title>Harvard business review</title>
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<namePart>Denning, Stephen</namePart>
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<abstract>The age-old practiCe of storytelling is one of the most effective tools leaders can use. But theY need to pick their stories carefully and match them to THe situation</abstract>
<note type="statement of responsibility">Stephen Denning</note>
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<text>May 2004 ; p. 122-129</text>
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