Market orientation and business performance in the Spanish insurance sector

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<rdf:Description>
<dc:creator>Lado Coustré, Nora</dc:creator>
<dc:creator>Martínez Martínez, Miguel Angel</dc:creator>
<dc:date>1997</dc:date>
<dc:description xml:lang="es">Sumario: Market Orientation (MO) has taken a central role in discussions about strategic management and marketing. And yet despite its importance, MO has been the subject of few theoretical and empirical studies. The empirical study reported in this paper focuses on the relationship between the degree of market orientation and the business performance of insurance companies in Spain</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/60809.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Empresas de seguros</dc:subject>
<dc:subject xml:lang="es">Mercado de seguros</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Orientación al mercado</dc:subject>
<dc:subject xml:lang="es">España</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Market orientation and business performance in the Spanish insurance sector</dc:title>
<dc:title xml:lang="es">Título: The Geneva papers on risk and insurance</dc:title>
<dc:relation xml:lang="es">En: Geneva papers on risk and insurance : issues and practice. - Geneva : The Geneva Association, 1976- = ISSN 1018-5895. - Tomo 22 Número 4  - 1997, p. 571-589</dc:relation>
</rdf:Description>
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