Centro de Documentacion de Fundación MAPFRE

MAP20180017520

Banc-ing on life growth : bancassurance / Chia Wan Fen

Sumario: While the agency channel has traditionally been the dominant mode of distribution for life insurance products, bancassurance has been proven to be one of the best ways to go international and penetrate new markets, with banks as the financial backbone in many developing Asia countries. With Asia Insurance Review's 19th Conference on Bancassurance and Alternative Distribution Channels coming up in May, we review the state of bancassurrance in some Asian markets

En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 01/05/2018 Número 5 - mayo 2018 , p. 48-50

1. Banca . 2. Bancaseguros . 3. Distribución de seguros . 4. Seguro de vida . 5. Perspectivas del seguro . 6. Canales de distribución . 7. Mercado de seguros . 8. Mercados financieros . 9. Productos financieros . 10. Asia . I. Título.