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Hedging customers
Fichero PDF / PDF file
MAP20071503775
Dhar, Ravi ‌
Hedging customers / by Ravi Dhar and Rashi Glazer
Customers are individuals and want to be treated as such, which makes the profitability of each hard to predict. Tend to them as solicitously as you wish, but you can manage customers better, and make their collective behavior less difficult to anticipate and plan for, if you think of them as you would stocks in a portfolio.
En: Harvard business review. - Boston. - May 2003 ; p. 86-92
1. Dirección de empresas ‌. 2. Satisfacción del cliente ‌. 3. Servicio al cliente ‌. 4. Análisis de riesgos ‌. 5. Marketing ‌. 6. Fidelización de clientes ‌. I. Glazer, Rashi ‌. II. Título. III. Título: Harvard business review.