Topic overview : customer relationship management 2008
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20080023102 | ||
| 003 | MAP | ||
| 005 | 20220901134149.0 | ||
| 008 | 080915s2008 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a922.112.1 | ||
| 245 | 1 | 0 | $aTopic overview$b : customer relationship management 2008$cby William Band... [et al.] |
| 260 | $aCambridge$bForrester Research$c2008 | ||
| 490 | 1 | $aFor Business process & applications professionals | |
| 520 | $aForresters customer relationship management (CRM) research helps CRM professionals embrace best practices from process optimization to technology implementation to improve the customer experience and drive top-line growth. Our research spans marketing, sales, customer service, customer analytics, data management, and how the rise of the social Web is affecting the way customers buy from and interact with organizations of all types. Key topic areas include anticipating and exploiting customer and technology disruptions, strategizing to pinpoint quick wins, justifying CRM investments to provevalue, selecting the right CRM solutions, and optimizing customer processes through adoption of best practices | ||
| 650 | 1 | $0MAPA20080546991$aEmpresas | |
| 650 | 1 | $0MAPA20080611460$aMarketing de relaciones | |
| 650 | 1 | $0MAPA20080602406$aMarketing estratégico | |
| 650 | 1 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 1 | $0MAPA20080614126$aFidelización de clientes | |
| 650 | 1 | $0MAPA20080615307$aSatisfacción del cliente | |
| 650 | 1 | $0MAPA20080586546$aNuevas tecnologías | |
| 650 | 1 | $0MAPA20080547738$aInternet | |
| 650 | $0MAPA20080595296$aComercio electrónico | ||
| 700 | 1 | $0MAPA20080154813$aBand, William A. | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 3 | $0MAPA20080648077$aFor Business process & applications professionals |