Customer experience index snapshot : banking
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000nam a22000004b 4500 | ||
| 001 | MAP20080031787 | ||
| 003 | MAP | ||
| 005 | 20191202111916.0 | ||
| 008 | 080924s2007 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.112.1 | ||
| 100 | 1 | $0MAPA20080180690$aTemkin, Bruce D. | |
| 245 | 1 | 0 | $aCustomer experience index snapshot$b : banking$cby Bruce D. Temkin with Steven Geller and Olga Melnikova |
| 260 | $aCambridge$bForrester Research$c2007 | ||
| 490 | 1 | $aFor Customer experience professionals | |
| 520 | $aForrester asked nearly 5,000 consumers about their interactions with a variety of companies to gauge the usefulness, usability, and enjoyability of their experiences. Based on these consumer responses, we calculated the Customer Experience Index (CxPi) for 112 firms in nine industries. In this document, we take a closer look at the 14 US banks included in the index. Some of our findings: credit unions led allother banks in the overall rankings, BB&T and Citizens Bank received high grades for usefulness, and most banks did poorly when it came to enjoyability | ||
| 650 | 1 | $0MAPA20080538217$aBanca | |
| 650 | 1 | $0MAPA20080597504$aMarketing relacional | |
| 650 | 1 | $0MAPA20080589189$aAtención al cliente | |
| 650 | 1 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 1 | $0MAPA20080590819$aEstudios de opinión | |
| 700 | 1 | $0MAPA20080099305$aGeller, Steven | |
| 700 | 1 | $0MAPA20080648633$aMelnikova, Olga | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 0 | $0MAPA20080528355$aFor Customer experience professionals |