How to deliver an outstanding customer experience : the customer experience index, 2008
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000nam a22000004b 4500 | ||
| 001 | MAP20090021938 | ||
| 003 | MAP | ||
| 005 | 20191202111948.0 | ||
| 008 | 090216s2009 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.112.1 | ||
| 100 | 1 | $0MAPA20080154813$aBand, William A. | |
| 245 | 1 | 0 | $aHow to deliver an outstanding customer experience$b : the customer experience index, 2008$can introduction by William Band |
| 260 | $aCambridge$bForrester Research$c2009 | ||
| 490 | 1 | $aFor Business process & applications professionals | |
| 520 | $aKeeping customers happy directly affects the top and bottom lines. Because of this, Forrester asked nearly 5,000 consumers about their interactions with a variety of companies, gauging the usefulness, ease of use, and enjoyability of those experiences. Based on these consumer responses, we calculated the Customer Experience Index for 114 firms in 12 different industries. The results provide CRM professionals with insights for how improve the quality of customer contacts and become a preferred choice in their markets | ||
| 650 | 1 | $0MAPA20080602406$aMarketing estratégico | |
| 650 | 1 | $0MAPA20090003880$aCRM | |
| 650 | 1 | $0MAPA20080624019$aComportamiento del consumidor | |
| 650 | 1 | $0MAPA20080550592$aEncuestas | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 3 | $0MAPA20080648077$aFor Business process & applications professionals |