MAP20110028565 Alarmed and dangerous : risk perception Sumario: We live in a society high on fear but with almost no understanding of risk. Stirred up by a sensationalist media that tweaks deep-seated human uncertainties, many people respond in a very irrational way to their fears -- Top 10 factors affecting risk perception En: Strategic risk. - Southhall : NewsQuest, 2005-2012. - 26/04/2011 Número April - abril 2011 , p. 21-23 1. Gerencia de riesgos . 2. Percepción del riesgo . 3. Comportamiento humano . 4. Incertidumbre . I. Título.