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Should you have a global strategy?

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      <subfield code="a">Senior executives weighing strategies appropiate for today¿s global economy will hear ontradictory advice. Some say you need to move quickly, before competitors, to establish a worldwide presence; other cite data showing that this approach is often less profitable</subfield>
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      <subfield code="g">03/10/2011 Tomo 53 Número 1  - 2011 , p. 21-24</subfield>
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