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Voice of the customer time for insurers to rethink their relationships : global consumer insurance survey 2012 - Americas

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
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003  MAP
005  20120426133227.0
008  120426s2012 gbr|||| ||| ||spa d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎217
24500‎$a‎Voice of the customer time for insurers to rethink their relationships‎$b‎: global consumer insurance survey 2012 - Americas
260  ‎$a‎London [etc.]‎$b‎Ernst & Young‎$c‎cop. 2012
520  ‎$a‎1. Life and annuity (including investments). Our survey explores the following myths: Customers have low confidence in the life and annuity industry; Life insurance is sold, not bought; Personal interaction is essential; Its hard to cross-sell to existing customers; Providers cant influence persistency -- 2. Property and casualty. Our survey explores the following myths: The future is online; Its only about price; Good claims experience builds loyalty; Customers dont respond to cross-selling; Insurers cant influence customer retention
650 1‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 1‎$0‎MAPA20080597504‎$a‎Marketing relacional
650 1‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650 1‎$0‎MAPA20080570590‎$a‎Seguro de vida
650 1‎$0‎MAPA20080573935‎$a‎Seguros no vida
650 1‎$0‎MAPA20080589189‎$a‎Atención al cliente
650 1‎$0‎MAPA20080550592‎$a‎Encuestas
650  ‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros
651 1‎$0‎MAPA20080638337‎$a‎Estados Unidos
651 1‎$0‎MAPA20110019426‎$a‎América Latina
7102 ‎$0‎MAPA20080438654‎$a‎Ernst & Young