Bancassurance : has it peaked and what lies ahead?

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<title>Bancassurance</title>
<subTitle>: has it peaked and what lies ahead?</subTitle>
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<namePart>Cook, David</namePart>
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<abstract displayLabel="Summary">Bancassurance experts look at the tempting question of whether bancassurance has peaked as well as what banks look for in insurance partners. They look to see if bancassurance has peaked and also say we are still encouraging the wrong behaviours when it comes to training people in the insurance business. "Needs-based" selling is not emphasised enough and many bank customers are simply at the receiving end of a product-push sales approach.</abstract>
<note type="statement of responsibility">Rod Shay, David Cook</note>
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<topic>Bancaseguros</topic>
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<topic>Mercado de seguros</topic>
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<topic>Distribución de seguros</topic>
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<title>Asia insurance review</title>
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<publisher>Singapore : Ins Communications Pte Ltd., 2009-</publisher>
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<identifier type="issn">0218-2696</identifier>
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<text>05/05/2014 Número 5 - mayo 2014 , p. 68-69</text>
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