Winning the hearts and minds of customers : the new battleground

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<title>Winning the hearts and minds of customers</title>
<subTitle>: the new battleground</subTitle>
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<abstract displayLabel="Summary">Savvy business leaders recognise that customer experience (CX) is the new battleground in the pursuit of gaining competitive advantage - no matter whlch industry you are in. For the insurance sector, which has traditionally had a less than stellar reputation, the task of transforming the customer experience is a pertinent one.</abstract>
<note type="statement of responsibility">Ridwan Abbas</note>
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<title>Asia insurance review</title>
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<publisher>Singapore : Ins Communications Pte Ltd., 2009-</publisher>
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<identifier type="issn">0218-2696</identifier>
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<text>01/02/2018 Número 2 - febrero 2018 , p. 40-42</text>
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