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Open-market innovation
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MAP20071502865
Rigby, Darrell ‌
Open-market innovation / Darrel Rigby, Chris Zook
The article describes that conventional methods to spark corporate innovation are falling short and that global executives know the best ideas are not always coming out of their R+D labs. The case studies show of the fastest growing and most profitable industries are finding open-market innovation to be a critical new sources of competitive advantage
En: Harvard business review. - Boston. - October 2002 ; p. 80-89
1. Innovación empresarial ‌. 2. I+D ‌. 3. Ventaja competitiva ‌. 4. Dirección Estratégica de la Tecnología e Innovación ‌. 5. Dirección de empresas ‌. 6. Estrategia empresarial ‌. 7. Empresas ‌. I. Zook, Chris ‌. II. Título. III. Título: Harvard business review.