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Notas: The article describes that conventional methods to spark corporate innovation are falling short and that global executives know the best ideas are not always coming out of their R+D labs. The case studies show of the fastest growing and most profitable industries are finding open-market innovation to be a critical new sources of competitive advantageRegistros relacionados: En: Harvard business review. - Boston. - October 2002 ; p. 80-89Materia / lugar / evento: Innovación empresarial I+D Ventaja competitiva Dirección Estratégica de la Tecnología e Innovación Dirección de empresas Estrategia empresarial Empresas Otros autores: Zook, Chris
Títulos secundários: Título: Harvard business review
Outras classificações: 922.111

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Open-market innovation