Pesquisa de referências

Open-market innovation

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      <subfield code="a">The article describes that conventional methods to spark corporate innovation are falling short and that global executives  know the best ideas are not always coming out of their R+D labs. The case studies show of the fastest growing and most profitable industries are finding open-market innovation to be a critical new sources of competitive advantage</subfield>
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      <subfield code="g">October 2002 ; p. 80-89</subfield>
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