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Don't be unique, be better
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MAP20071505673
Barwise, Patrick ‌
Don't be unique, be better / Patrick Barwise, Seán Meehan
Conventional wisdom holds that companies must offer their customers something truly unique in order to win their business and loyalty. In truth, successful businesses offer them something simpler but much more important
En: Sloan management review. - Boulder. - Summer 2004 nº 4 ; p. 23-26
1. Estrategia empresarial ‌. 2. Marketing ‌. 3. Satisfacción del cliente ‌. 4. Orientación al cliente ‌. 5. Fidelización de clientes ‌. I. Meehan, Seán ‌. II. Título. III. Título: Sloan management review.