Centro de Documentacion de Fundación MAPFRE

Notas: Conventional wisdom holds that companies must offer their customers something truly unique in order to win their business and loyalty. In truth, successful businesses offer them something simpler but much more importantRegistros relacionados: En: Sloan management review. - Boulder. - Summer 2004 nº 4 ; p. 23-26Materia / lugar / evento: Estrategia empresarial Marketing Satisfacción del cliente Orientación al cliente Fidelización de clientes Otros autores: Meehan, Seán
Títulos secundários: Título: Sloan management review
Outras classificações: 922.112.1

Don't be unique, be better