Don't be unique, be better
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| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071505673 | ||
| 003 | MAP | ||
| 005 | 20220912131436.0 | ||
| 007 | hzruuu---uuuu | ||
| 008 | 040906e20040621usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.112.1 | ||
| 100 | 1 | $0MAPA20080154981$aBarwise, Patrick | |
| 245 | 1 | 0 | $aDon't be unique, be better$cPatrick Barwise, Seán Meehan |
| 520 | 8 | $aConventional wisdom holds that companies must offer their customers something truly unique in order to win their business and loyalty. In truth, successful businesses offer them something simpler but much more important | |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | 1 | 1 | $0MAPA20080551636$aMarketing |
| 650 | 0 | 1 | $0MAPA20080615307$aSatisfacción del cliente |
| 650 | 1 | 1 | $0MAPA20080607531$aOrientación al cliente |
| 650 | 1 | 1 | $0MAPA20080614126$aFidelización de clientes |
| 700 | 1 | $0MAPA20080050641$aMeehan, Seán | |
| 740 | 0 | $aSloan management review | |
| 773 | 0 | $wMAP20077000185$tSloan management review$dBoulder$gSummer 2004 nº 4 ; p. 23-26 |