Centro de Documentacion de Fundación MAPFRE - Sparking strategic imagination

MAP20071506082

Sparking strategic imagination / Johan Roos

Over the course of the past two decades, it has become increasingly clear that companies must find ways to be more innovative, more flexible and better prepared. Yet despite a steady supply of new jargon, models and techniques, the practices by which most companies create strategy have by and large not helped firms become more prepared for the unexpected. Strategy has been reduced to calculation and analysis, nearly devoid of the imaginative spark that could bring it to life

En: Sloan management review. - Boulder. - Fall 2004; [1] p.

1. Empresas . 2. Innovación empresarial . 3. Estrategia empresarial . I. Título. II. Título: Sloan management review.