How strategists really think : tapping the power of analogy
Contenido multimedia no disponible por derechos de autor o por acceso restringido. Contacte con la institución para más información.
| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071506780 | ||
| 003 | MAP | ||
| 005 | 20080418125237.0 | ||
| 007 | hzruuu---uuuu | ||
| 008 | 050525e20050401esp|||| | |00010|spa d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.111 | ||
| 100 | 1 | $0MAPA20080192549$aGavetti, Giovanni | |
| 245 | 1 | 0 | $aHow strategists really think$b: tapping the power of analogy$cGiovanni Gavetti, Jan W. Rivkin |
| 520 | 8 | $aMuch of the time, executives use analogies to make strategic choices. The best strategists know both the power and peril of such comparisons. When analogies are powerful -- How analogies fail -- Strategic decision making and the case method -- How to avoid superficial analogies -- Avoiding superficial analogies -- A versatile tool -- Background of the work -- Toward better strategic choices | |
| 650 | 1 | $0MAPA20080549602$aAnalogías | |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | 1 | 1 | $0MAPA20080558222$aEstrategias |
| 650 | 1 | 1 | $0MAPA20080610180$aDesarrollo organizativo |
| 650 | 1 | 1 | $0MAPA20080594688$aAnálisis estratégico |
| 700 | 1 | $0MAPA20080113766$aRivkin, Jan W. | |
| 773 | 0 | $wMAP20077100345$dBoston$gVol. 83, nº 4 April 2005 ; p. 54-63$tHarvard Business Review |