Centro de Documentación de Fundación MAPFRE - How strategists really think : tapping the power of analogy

Notas: Much of the time, executives use analogies to make strategic choices. The best strategists know both the power and peril of such comparisons. When analogies are powerful -- How analogies fail -- Strategic decision making and the case method -- How to avoid superficial analogies -- Avoiding superficial analogies -- A versatile tool -- Background of the work -- Toward better strategic choicesRegistros relacionados: En: Harvard Business Review. - Boston. - Vol. 83, nº 4 April 2005 ; p. 54-63Materia / lugar / evento: Analogías Estrategia empresarial Estrategias Desarrollo organizativo Análisis estratégico Otros autores: Rivkin, Jan W.
Outras classificações: 922.111

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