How strategists really think : tapping the power of analogy

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<title>How strategists really think</title>
<subTitle>: tapping the power of analogy</subTitle>
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<namePart>Gavetti, Giovanni</namePart>
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<namePart>Rivkin, Jan W.</namePart>
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<abstract>Much of the time, executives use analogies to make strategic choices. The best strategists know both the power and peril of such comparisons. When analogies are powerful -- How analogies fail -- Strategic decision making and the case method -- How to avoid superficial analogies -- Avoiding superficial analogies -- A versatile tool -- Background of the work -- Toward better strategic choices</abstract>
<note type="statement of responsibility">Giovanni Gavetti, Jan W. Rivkin</note>
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<topic>Analogías</topic>
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<topic>Estrategia empresarial</topic>
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<topic>Estrategias</topic>
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<topic>Desarrollo organizativo</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080594688">
<topic>Análisis estratégico</topic>
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<title>Harvard Business Review</title>
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<identifier type="local">MAP20077100345</identifier>
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<text>Vol. 83, nº 4 April 2005 ; p. 54-63</text>
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