Centro de Documentacion de Fundación MAPFRE - The Perfect message at the perfect moment

MAP20071507422

The Perfect message at the perfect moment / Kirthi Kalyanam and Monte Zweben

Sumario: Contact with the customer at the right time, not too late or too early, and make it in the right format it's the most important variable on a marketing relationship. The business press and established formats are in decline but new, more effective media and formats are still envolving. This latest advance in relationship creates a continuous dialogue with customers, allowing them to hear just what they need to know, just when they need to know it

En: Harvard business review. - Boston. - November 2005 ; p. 112-120

1. Empresas . 2. Marketing . 3. Publicidad . 4. Filosofía empresarial . 5. Marketing relacional . 6. Atención al cliente . I. Zweben, Monte . II. Título. III. Título: Harvard business review.