Centro de Documentación de Fundación MAPFRE - The Perfect message at the perfect moment

Notas: Sumario: Contact with the customer at the right time, not too late or too early, and make it in the right format it's the most important variable on a marketing relationship. The business press and established formats are in decline but new, more effective media and formats are still envolving. This latest advance in relationship creates a continuous dialogue with customers, allowing them to hear just what they need to know, just when they need to know itRegistros relacionados: En: Harvard business review. - Boston. - November 2005 ; p. 112-120Materia / lugar / evento: Empresas Marketing Publicidad Filosofía empresarial Marketing relacional Atención al cliente Otros autores: Zweben, Monte
Títulos secundários: Título: Harvard business review
Outras classificações: 922.112.1

Direitos: In Copyright (InC)

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