The Perfect message at the perfect moment

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<dc:creator>Kalyanam, Kirthi</dc:creator>
<dc:creator>Zweben, Monte</dc:creator>
<dc:date>2005-11-01</dc:date>
<dc:description xml:lang="es">Sumario: Contact with the customer at the right time, not too late or too early, and make it in the right format it's the most important variable on a marketing relationship. The business press and established formats are in decline but new, more effective media and formats are still envolving. This latest advance in relationship creates a continuous dialogue with customers, allowing them to hear just what they need to know, just when they need to know it</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/59319.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Empresas</dc:subject>
<dc:subject xml:lang="es">Marketing</dc:subject>
<dc:subject xml:lang="es">Publicidad</dc:subject>
<dc:subject xml:lang="es">Filosofía empresarial</dc:subject>
<dc:subject xml:lang="es">Marketing relacional</dc:subject>
<dc:subject xml:lang="es">Atención al cliente</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">The Perfect message at the perfect moment</dc:title>
<dc:title xml:lang="es">Título: Harvard business review</dc:title>
<dc:relation xml:lang="es">En: Harvard business review. - Boston. - November 2005 ; p. 112-120</dc:relation>
</rdf:Description>
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