Centro de Documentacion de Fundación MAPFRE - Strategy and society : the link between competitive advantage and corporate social responsibility

MAP20071508624

Strategy and society : the link between competitive advantage and corporate social responsibility / Michael E. Porter and Mark R. Kramer

Many companies have already done much to improve the social and enviromental consequences of their activities, yet these efforts have not been nearly as productive as they could be, for two reasons. First, they pit business against society, when clearly the two are interdependent. Second, they pressure companies to think of corporate social responsibility in generic ways instead of int the way most appropriate to each firm's strategy

En: Harvard business review. - Boston. - December 2006 ; p. 78-92

1. Management . 2. Dirección de empresas . 3. Estrategia organizativa . 4. Ventaja competitiva . 5. Responsabilidad social de la empresa . I. Kramer, Mark R. . II. Título. III. Título: Harvard business review.