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Notas: Many companies have already done much to improve the social and enviromental consequences of their activities, yet these efforts have not been nearly as productive as they could be, for two reasons. First, they pit business against society, when clearly the two are interdependent. Second, they pressure companies to think of corporate social responsibility in generic ways instead of int the way most appropriate to each firm's strategy Registros relacionados: En: Harvard business review. - Boston. - December 2006 ; p. 78-92Materia / lugar / evento: Management Dirección de empresas Estrategia organizativa Ventaja competitiva Responsabilidad social de la empresa Otros autores: Kramer, Mark R.
Títulos secundários: Título: Harvard business review
Outras classificações: 922.111

Direitos: In Copyright (InC)

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Strategy and society : the link between competitive advantage and corporate social responsibility