Market orientation and business performance in the Spanish insurance sector

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<title>Market orientation and business performance in the Spanish insurance sector</title>
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<namePart>Lado Coustré, Nora</namePart>
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<namePart>Martínez Martínez, Miguel Angel</namePart>
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<abstract displayLabel="Summary">Market Orientation (MO) has taken a central role in discussions about strategic management and marketing. And yet despite its importance, MO has been the subject of few theoretical and empirical studies. The empirical study reported in this paper focuses on the relationship between the degree of market orientation and the business performance of insurance companies in Spain</abstract>
<note type="statement of responsibility">by Nora Lado Coustré and Miguel Ángel Martínez Martínez</note>
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<topic>Empresas de seguros</topic>
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<topic>Mercado de seguros</topic>
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<topic>Estrategia empresarial</topic>
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<topic>Orientación al mercado</topic>
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<topic>España</topic>
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<url displayLabel="electronic resource" usage="primary display">http://www.genevaassociation.org/PDF/Geneva_papers_on_Risk_and_Insurance/GA1997_GP22(85)-Coustré&Martinez_Martinez.pdf</url>
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<title>Geneva papers on risk and insurance : issues and practice</title>
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<publisher>Geneva : The Geneva Association, 1976-</publisher>
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<identifier type="issn">1018-5895</identifier>
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<text>Tomo 22 Número 4  - 1997, p. 571-589</text>
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