Defensive marketing : how a strong incumbent can protect its position
| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000nab a2200000 4500 | ||
| 001 | MAP20078023704 | ||
| 003 | MAP | ||
| 005 | 20080418143909.0 | ||
| 008 | 080418s2005 esp|||| | |||||||spa d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a92 | ||
| 245 | 0 | 0 | $aDefensive marketing : how a strong incumbent can protect its position$cJohn H. Roberts |
| 773 | 0 | $wMAP20077100345$tHarvard business review$dBoston : Impact Media Comercial S.A., 1988-$gNúmero 11 83 2005 | |
| 856 | $yMÁS INFORMACIÓN$umailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A |