MAP20140016877Social commerce : up the ante, change the gameSumario: As consumers become increasingly dependent on the Internet and the use of mobile technology, the insurance industry can no longer afford not to go digital in their marketing and engagement strategies. This was a key takeaway at the 3rd Asia Conference on Social Media, Social Commerce and Mobile MarketingEn: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 05/05/2014 Número 5 - mayo 2014
