Centro de Documentación de Fundación MAPFRE - Opportunity knocks : life insurance

Notas: Sumario: The impact of digital technologies on insurance products, customer expectations and distribution networks is rapidly driving change in the insurance industry. Determining a distribution strategy in an omnichannel world requires consideration of new alternatives along with traditional channels. Insurers need new insight into familiar challenges when deciding how sales teams will envolve, how processes will adapt and how key supporting technologies will be selected. The challenge is to cut through the noise and develop innovative strategies that integrate proven traditional distribution approaches with new customer demands and new technology.Registros relacionados: En: Best's Review. - New Jersey : A.M. Best Company, 1976- = ISSN 1527-5914. - 01/06/2016 Volumen 117 Número 2 - junio 2016 , p. 46-48Materia / lugar / evento: Mercado de seguros Evolución del seguro Canales de distribución Marketing de cliente Social media Nuevas tecnologías Multicanalidad Comercialización Seguro de vida Otras clasificaciones: 341

‌ Ver detalle del número