Centro de Documentacion de Fundación MAPFRE - Transforming customer excellence with digital and social media

MAP20170006572

Transforming customer excellence with digital and social media / Jason Sadler

Sumario: Afew years ago, the insurance industry was viewed as one of the slower sectors to fully adopt digital technology; not surprising for an industry cautious by nature. However, a lot has changed in the past three years. Many leading insurers are pushing ahead rapidly with their digital ecosystems to enhance their product and service offerings. Mr Jason Sadler of Cigna International Markets shares his views on how digital is now a game-changer for the way the industry serves its clients and customers

En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 01/02/2017 Número 2 - febrero 2017 , p. 60-61

1. Mercado de seguros . 2. Empresas de seguros . 3. Digitalización . 4. Nuevas tecnologías . 5. Seguro electrónico . I. Título.