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Assessing creativity in Hollywood pitch meetings : evidence for a dual-process model of creativity judgments
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MAP20071504001
Elsbach, Kimberly D. ‌
Assessing creativity in Hollywood pitch meetings : evidence for a dual-process model of creativity judgments / Kimberly D. Elsbach and Roderick M. Kramer
This study addresses an important but neglected topic by investigaying the social judgments processes that experts (studio executives and producers in Hollywood) used to assess the creative potential of unknown athers (relatively unknown screenwriters) during pitch meetings in which screenwriters attempt to sell their ideas
En: Academy of management journal. - New York. - Vol. 46, nº 3, June 2003 ; p. 283-301
1. Guiones ‌. 2. Creatividad ‌. 3. Organizaciones ‌. 4. Toma de decisiones ‌. 5. Juicios ‌. I. Kramer, Roderick M ‌. II. Título.