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Blue ocean strategy

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      <subfield code="a">Blue ocean strategy</subfield>
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      <subfield code="a">Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space</subfield>
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      <subfield code="g">nº. 82, October 2004 ; p. 76-84</subfield>
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