Hispanics and health insurance : how to market to those with and without coverage

<?xml version="1.0" encoding="UTF-8" standalone="no"?>
<rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<rdf:Description>
<dc:creator>Barber, Tamara</dc:creator>
<dc:creator>Hanson, Julie</dc:creator>
<dc:creator>Holmes, Bradford J.</dc:creator>
<dc:creator>Forrester</dc:creator>
<dc:date>2007</dc:date>
<dc:description xml:lang="es">Sumario: Hispanic healthcare consumers are well-represented among both the insured and the uninsured, with demographic and behavioral differences clearly evident between those two groups. To best market to the Hispanic healthcare consumer, it¿s important to understand how insurance coverage reflects not only acculturation, but characteristics like online saturation, cost concerns, and healthcare research tendencies. With a high percentage of Hispanics in the uninsured community, insurance marketers will need to pay special attention to what makes these consumers tick, understanding that typical methods and messages used to reach new prospects for individual coverage will not necessarily apply to Hispanics</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/100673.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Forrester Research, Inc.</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Estadísticas</dc:subject>
<dc:subject xml:lang="es">Mercado de seguros</dc:subject>
<dc:subject xml:lang="es">Servicio al cliente</dc:subject>
<dc:subject xml:lang="es">Análisis de mercados</dc:subject>
<dc:subject xml:lang="es">Comportamiento del consumidor</dc:subject>
<dc:subject xml:lang="es">Seguro de salud</dc:subject>
<dc:subject xml:lang="es">Hispanos</dc:subject>
<dc:subject xml:lang="es">Estados Unidos</dc:subject>
<dc:subject xml:lang="es">Márketing de la empresa de seguros</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">Hispanics and health insurance : how to market to those with and without coverage</dc:title>
<dc:format xml:lang="es">7 p. : graf</dc:format>
<dc:relation xml:lang="es">Trends</dc:relation>
</rdf:Description>
</rdf:RDF>