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Why the hottest customer loyalty measure is more hype than reality

MARC record
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040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎92
24500‎$a‎Why the hottest customer loyalty measure is more hype than reality‎$c‎Timothy Keiningham... [et al.]
7001 ‎$0‎MAPA20080304003‎$a‎Keiningham, Timothy L.
7730 ‎$w‎MAP20077000185‎$t‎Sloan management review‎$d‎Cambridge : MIT Sloan School of Management, 1985-2012‎$x‎1532-9194‎$g‎01/07/2008 Tomo 49 Número 4 - 2008
856  ‎$y‎MÁS INFORMACIÓN‎$u‎mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A