Who's resarching life insurance online?
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20080021962 | ||
| 003 | MAP | ||
| 005 | 20220911205220.0 | ||
| 008 | 080912s2008 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a341 | ||
| 100 | 1 | $0MAPA20080023393$aDoyle, Bill | |
| 245 | 1 | 0 | $aWho's resarching life insurance online?$cBill Doyle with Benjamin Ensor and Kate van Geldern |
| 260 | $aCambridge$bForrester Research$c2008 | ||
| 490 | 1 | $aFor eBusiness, channel & product management professionals | |
| 520 | $aOf the 3 million Americans who have researched life insurance during the past year, more than one in three used the Internet to do so, making it the second most popular research channel after researching in person. But researching on the Web often doesnt translate into a policy application through any channel. Low conversion rates are the result of a complex product and a low-commitment research channel. Life insurance eBusiness executives wont see the same online sales success that auto insurers are enjoying. But they can advance the conversation and encourage future applications through other channels | ||
| 650 | 1 | $0MAPA20080570590$aSeguro de vida | |
| 650 | 1 | $0MAPA20080586294$aMercado de seguros | |
| 650 | 1 | $0MAPA20080609542$aCanales de distribución | |
| 650 | 1 | $0MAPA20080547738$aInternet | |
| 650 | 1 | $0MAPA20080598358$aProductos de seguros | |
| 650 | $0MAPA20080595296$aComercio electrónico | ||
| 651 | 1 | $0MAPA20080638337$aEstados Unidos | |
| 700 | 1 | $0MAPA20080130077$aEnsor, Benjamin | |
| 700 | 1 | $0MAPA20080647254$aGeldern, Kate van | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 0 | $0MAPA20080534165$aFor eBusiness, channel & product management professionals |