Centro de Documentacion de Fundación MAPFRE - Inquiry insights : China interest, Q4 2007

Publication: Cambridge : Forrester Research, 2007Series: (For Strategy proffesionals)Notes: Sumario: Tech vendors have been reluctant to enter China as a marketplace for their products and services. There is a good reason for this: Chinas tech market has been a relative backwater compared with other, more developed industries like manufacturing and consumer packaged goods. However, Forrester client inquiries on the tech industry in China reveal that the story is changing: Interest in establishing or expanding China operations is growing in firms across a variety of industries especially retail, distribution, and real estate. This spells opportunity for tech vendors that can help enable this growth. Forrester client inquiries cluster around two key areas: enterprise IT expansion into China and eCommerce in ChinaMateria / lugar / evento: Empresas tecnológicas Comercio electrónico Mercados emergentes Globalización de la economía Internet China Otros autores: Forrester
Secondary series: For Strategy proffesionals Other categories: 922.112