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Topic overview : customer advocacy

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000nam a22000004b 4500
001  MAP20080029203
003  MAP
005  20191202112032.0
008  080918s2007 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎921.94
1001 ‎$0‎MAPA20080023393‎$a‎Doyle, Bill
24510‎$a‎Topic overview‎$b‎ : customer advocacy‎$c‎by Bill Doyle with Benjamin Ensor and Brendan McGowan
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2007
4901 ‎$a‎For eBusiness, channel & product management professionals
520  ‎$a‎Forresters research shows that a key driver of deeper customer relationships is a trait we call customer advocacy, the perception on the part of customers that a firm does whats best for them, not just whats best for its own bottom line. When customers feel that a firm acts in their best interests, they are willing to invest more, borrow more, and buy more products from the firm. In this document, we have compiled our most important research on customer advocacy to provide an overview of our research and perspectives on the subject
650 1‎$0‎MAPA20080605520‎$a‎Defensa del consumidor
650 1‎$0‎MAPA20080603908‎$a‎Servicios financieros
650 1‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650 1‎$0‎MAPA20080590819‎$a‎Estudios de opinión
7001 ‎$0‎MAPA20080130077‎$a‎Ensor, Benjamin
7001 ‎$0‎MAPA20080652494‎$a‎McGowan, Brendan
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080534165‎$a‎For eBusiness, channel & product management professionals